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What Your Business MUST Know About Printing in 2023

Social media sites like Facebook, TikTok, and LinkedIn may catch your audience’s eye for a bit, but printed marketing material is a tangible reminder of your brand that can also be passed around, shared, and stored for generations.

In order for your company to remain relevant with its printed materials and provide your customers with the information to serve them best in 2023, here’s what you need to know:

Use Direct Mail – While email has dominated the marketing landscape for the last few years, physical direct mail campaigns are back in the spotlight in 2023. But don’t just create “junk mail” – fun, creative, insightful, and beneficial direct mail can drive your objectives. Provide value, right in their mailbox.

Rely on More Signage – The onset of COVID-19 taught us to take nothing for granted, even wayfinding. Leave no wall blank! A blank wall is like a blank billboard… What’s the point? These days customers expect to be directed exactly where to go and what to do. Think window clings, wall graphics for steps and escalators, backlit graphics, and physical signage – they are just a few of the ways you can creatively enhance a space to tell your story and drive a positive customer experience.

Remain Flexible – Your printing needs aren’t static – what might be a 500-business card need today could turn into 2,000 business cards, 300 folders and 250 brochures in the blink of an eye. It’s important to team up with a printing partner (like Growth Inc.!) that can quickly adapt to meet your needs so that you can hit your targets, no matter how often they change.

Never underestimate the power of print: It’s here to stay and in more inventive and creative ways than ever before!

Whether your message is simple or complex, amusing or compassionate, printed material can help establish engagement between your business and your customers.

Your brand has the opportunity to be “out there” every day, so make sure your printed materials are doing what they were meant to do – connecting with your potential customers.

Curious as to how your brand can be conveyed through print? Contact Growth, Inc to learn what we can do for your business.